I took a call last week from a local gentleman inquiring about turntables, phono cartridges and preamps. After speaking with him for several minutes he readily admitted that he was picking my brain so he could make an educated purchase from an online retailer.
“I’d buy the turntable from you,” he said “but there’s no way you can compete with the prices I’m seeing online.”
I assured him that as far as price is concerned, Audio Den is competitive with most of the online retailers. There are always going to be a few bad actors that will drop their pants for a quick sale. As our conversation continues, I explained how Audio Den has been dealing with these types of resellers in our local market for decades.
Our conversation having finished and his analog higher education course complete, we cordially wished each other well and ended the phone call.
Not surprisingly, the same gentleman stopped by Audio Den yesterday to purchase a turntable, an upgraded cartridge and a phono preamp.
While our lead turntable technician Bob was in our shop mounting the cartridge, the gentleman explained how after we spoke he made a few more calls to some of the online retailers he was considering.
“Not a single person I spoke to had half the knowledge – or patience for my questions – as you did. And none of those companies was willing to mount the cartridge for me. They told me I would have to set up the turntable myself…or find someone local to do the set-up for me.”
“At that point,” he explained “I was willing to drive the 45 minutes to your shop and purchase my system from you.”
Bob soon emerged from the shop with the turntable set-up and ready for action. We promptly hooked it up to one of our many demo systems and dropped the stylus on the first side of Dire Strait’s seminal work Love Over Gold.
The look on the gentleman’s face was priceless. The performance of the table was beyond what he thought possible – and we explained that it hadn’t even broken in yet…
“Just wait,” we told him.
The kicker came when he discovered that the price for this kind of carriage service was basically the same as he found online. As we packed up his turntable for the drive home, he flipped through our LP display and picked out a handful of choice selections. He thanked us and told us he’d be back with a friend who is also looking for an analog set-up.
“You guys even have Okki Nokki record cleaning machines. Cool! I’ll grab one of those next time I see you.”
The internet is a wondrous thing – one that makes buying goods and services as easy as a few clicks of a mouse. We should know – Audio Den has an ecommerce website.
However, if you’re looking to purchase a turntable, there is nothing better than having a local shop to help you navigate through the somewhat daunting process.
Now imagine there is a local shop that has a wide selection of turntables, cartridges, preamps and accessories on display. Better still, what if that same shop has 40 years of analog expertise at its ready and an electrical engineer on staff to answer even your most esoteric, geeky questions…
Good news – you don’t need to use your imagination to find such a shop. Audio Den is conveniently located at 2845 Middle Country Road in Lake Grove – and we look forward to spinning some vinyl with you.